Dubbed “Digital Marketing – Tech Minds of Tomorrow,” the new program is designed to provide local talent and startups with all the know-how and resources to develop next-generation digital marketing tech strategy for the BisB’s marketing division.
The effort is in sync with BisB’s broader commitment towards continuous innovation.
Bahrain FinTech Bay, which is the region’s first-of-its-kind dedicate FinTech innovation and collaboration hub, has played a key role in the development of the curriculum, in addition to providing BisB with vital resources to execute it.
“We are excited to be working with our partners BisB to launch this program and showcase local talent and innovation. The increased emphasis on digital journeys driven by the changing landscape of customer expectations provides a great opportunity for entrepreneurs to simplify, automate and rethink digital marketing strategy,” said Chief Executive Officer of Bahrain FinTech Bay, Mr. Khalid Dannish.
Dannish further added that the end product developed as per this new initiative will focus on user experience, while simultaneously harvesting cutting-edge technologies from areas such as AI to enhance personalization and customer engagement.
Any Bahraini national between the age of 25 and 40 can apply to be a part of this program. Only teams with two to five members in it will be allowed. The applicants must have a good grip on key marketing automation tools alongside the ability to implement the proposal by developing high-quality software.
For further information and submitting your application, visit the BisB portal here.