Keepface, an influencer marketing platform, based in Dubai, has raised $300,000 in seed round funding. The company, which is currently valued at $2 million, got funded by a privately owned VC firm operating in the Middle East and North Africa region.
Keepface’s unique platform enables advertising agencies and brands in the region to connect with key personalities and social influencers. As of today, the company has more than 2,000 influencers and 50 brands listed on its portal.
Speaking of the company’s modus operandi, Vagif Abbasov, Co-Founder, and Chief Executive at Keepface said: “We use big data to categorize the influencers so that the system can automatically offer the most relevant influencers to the brands according to their target group and marketing objectives.”
Keepface takes the responsibility of ensuring that the influencers are paid for their services that help brands to extend their reach to new customers.
The company will utilize the money raised in the seed round to expand its team so they can meet ever-increasing client and product demands.