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Those of you following Jordan’s rapidly growing startup scene are probably already familiar with the ed-tech platform Little Thinking Minds. It is, after all, creating some serious buzz in the local and international investors-community. For the rest who are not familiar with this promising Jordanian startup, Little Thinking Minds specializes in creating advanced digital solutions aimed at enhancing learning abilities of school-aged children in the Middle East and North Africa and beyond.

Little Thinking Minds announced last week that it bagged nearly $1.27 million in a series A round led by Algebra Ventures. Other major contributors included Al Turki Group and Mindshift Capital.

The foundation for the startup was laid way back in 2004 when co-founders Rama Kayyali and Lamia Tabbaa embarked on their journey in the education sector.

“As two mothers, we grew increasingly frustrated by the lack of engaging Arabic educational products for our children at home and in schools,” said Rama Kayyali, co-founder and CEO of Little Thinking Minds, adding: “We built Little Thinking Minds to fix this.”

The company initially started as an ed-training production company that offered educational content (mostly focused on early literacy and numeracy) via apps and videos. In 2016, Salwa Katkhuda joined Little Thinking Minds, bringing along her rich experience in the regional educational market.

The three partners took things a step further by developing online Arabic literacy solutions and platforms for students, teachers, and schools. And that’s how Little Thinking Minds resurfaced as a provider of ed-tech solutions and products optimizes to enhance learning outcomes.

As of today, Little Thinking Mind’s services are deployed in more than 200 schools across the region, which is helping over 80,000 students improve their learning abilities.