Repzo, a Jordanian startup specializing as a mobile-based customer relationship management (CRM) platform, has raised an undisclosed amount in its recently concluded seed funding round. Among the investors to have participated in the seed round are Oasis Creative Industries, Jabbar Internet Group, and two angel investors.
Launched in 2017 by Moutaz, Hassan, and Ayman Atmeh, Repzo touts itself as the world’s first Arabic-enabled cloud-based mobile CRM platform. It primarily focuses on small and medium enterprises (SMEs) in the rapidly evolving pharmaceutical and consumer goods verticals and by providing them with adequate resources to manage internal teams and monitor the activities of field staffs.
The platform is particularly useful for managers who want to keep a close eye on the efficiency of their staff. Repzo empowers them to seamlessly assign tasks and receive real-time updates using only their mobile phone — or for that matter, any other device of their choosing such as a tablet or a PC. And above all, it prepares businesses to get rid of the traditional approach of managing day-to-day operations that relies heavily on paperwork. It claims to automate most mundane stuff while also significantly lowering the average duration for order processing and distribution.
Calling the latest funding a significant triumph for the company’s vision and expansion plans, Hassan Atmeh, co-founder and CEO of Repzo, said, “We are thrilled to be associated with Jabbar Internet Group; a prolific innovator with a history of investing in success stories like Souq.com and Maktoob, and with other renown investors. The funds will give Repzo a terrific boost, allowing us to invest in our IT infrastructure, intensify our marketing efforts, and expand our operations.”
Repzo is currently active in five regional markets including Jordan, Egypt, Iraq, Palestine, and the U.A.E. The company boasts nearly 1,000 daily active field representatives. The company wants to utilize a part of the newly raised fund to expand its workforce, which currently includes 12 full-time employees.